Learning about the media

Wednesday was a great day. Members from all three county 10 year plans to end homelessness learned all about developing relationships with the media and think strategically about how to use the media. Capstrat is a local public relations firm that spent a full day with all three county plans. Some of the highlights of the training included:

• Building relationships with reporters
• Looking at the media from within the perspective of the media
• How to find what is newsworthy
• The development of a 6 month calendar of story ideas for each month.

In addition, the group of about 22 people was a mix of Public Information Officers, as well as homeless service providers. This diversity created a rich conversation and a great learning environment for both sides.